Dailylook Elite
Dailylook was focused on the fast fashion market. Their new direction was geared towards a modern styling experience. It caters to women who are on the go and don’t have the time to shop. By signing up, they would have an online personal stylist send them a curated box of clothing and accessories each month. The goal was to want you to look and feel great without the hassle.
The client wanted to look better than their competitors with no clear design vision. They wanted to create a buzz and increase revenue. They left it up to Jennifer to work her magic to the client and their investors. Jenn’s vision was to create a story of who this “woman” was. Where she worked, how much money she made, what her lifestyle was. This would build a foundation of what this woman would need. By brainstorming this opened a dialog of how to build a new styling experience for the modern day woman.
Branding, Front End Website Development & Email Marketing
Client: Rebrand to a whole new demographic and higher price points. Wants brand alignment to be clear and clean.
Goal: Change up branding to a more elevated luxe feel. To create a story and why you need a monthly subscription. Lastly, to design a user friendly and easy to navigate website.
