Dreamcatcher Designs and Co
Dreamcatcher Designs and Co is a start-up handmade jewelry boutique shop by Jennifer Dela Rosa. She inspires to bring you love, light, and inspiration. She hand crafts delicate jewelry and offers permanent jewelry.
‘Dreamcatcher’ blocks bad dreams and lets the good dreams pass thru.
The name Dreamcatcher was an inspiration from Jennifer’s late father. When she would doubt herself, or feel alone, she often saw random feathers appear. She would feel her dad’s presence at that moment and let the good energy and self doubt pass thru.
Her dream was to start a jewelry business that she is passionate about, but had some doubts until one day she saw a feather floating down in front of her. That was her clear sign.
Branding
Client: Create a brand board that is soft and feminine.
Goal: To capture the essence of her vision and also add a feather to symbolize her father.
Jennifer’s Review